What do hear here.Microsoft has just announced that this would be the last time in 2012 it would be in CES keynote and after 2012 it won’t be a part of CES. Reasons ? Time mismatch !Frank X. Shaw, VP of Corporate Communications at Microsoft said that their product milestones don’t match with the show’s January timing.
We’ll continue to participate in CES as a great place to connect with partners and customers across the PC, phone and entertainment industries, but we won’t have a keynote or booth after this year because our product news milestones generally don’t align with the show’s January timing
He also added that the industry is moving fast and changing even faster, and in an effort to attack the needs and demands of consumers in a hastier fashion, it simply cannot be held to a yearly schedule where one major show dictates the timing of a given release. It’s important to note that Microsoft isn’t pulling out of CES entirely — you’ll still find plenty of staffers roaming the show floor and cutting deals in the backrooms of Vegas-area hotels, but it won’t be investing in a huge booth prescence after January.
If you’ll recall, Apple decided to pretty much do the exact same thing when it pulled out of its yearly MacWorld keynote schedule back in 2008. The company simply felt that it would have more control over its own releases if a certain day on a certain entity’s calendar wasn’t pulling the strings, and we honestly believe that Microsoft is just the next of many to feel similarly.
Engadget got some update regarding this on what will Microsoft be showcasing in CES 2012.Ballmer will be focusing on Windows Phone and the Xbox / entertainment story, while also sharing “momentum” across the company for Windows, Office, Bing, etc.Ultimately, we’re told that there “won’t be significant news, but more of a wrap up of the strong year the company has had in consumer.” The CEA, also known as the entity that puts CES together, has officially responded to the news. It also affirmed that Microsoft will not reserve the massive Central Hall exhibit space that it has used in past years, but it seems pretty unconcerned about the whole ordeal
That’s all.Don’t expect any Nokia-Msft device to be revealed.
Source : Official MSFT Blog
