AdSense is one of the most popular direct Ad placement revenue model for bloggers. You can make lots of money using Google AdSense. However, if you don’t learn how to target AdSense ads, or how to optimize them, you won’t be getting the best out of AdSense.
Target Your Google AdSense Ads
Non-targeted Ads reduce your earnings to a large extent. This is because your visitors won’t be interested in Ads that are not related to your blog’s topic. You can avoid this by using a process called section targeting. You can improve Ad targeting by suggesting sections of your content that you would like AdSense to downplay or emphasize while matching Ads to your site’s content. Take a crash course in HTML before you attempt to implement section targeting. To know more about section targeting, read up on Google AdSense help articles.
Ensure AdSense Positioning
Place your AdSense Ads at the end of single posts to avoid affecting the user experience. Use the optimum large rectangle size of 336×280 or the banner size 468×60 pixels. It also makes sense to add a Leaderboard to the footer or a Skyscraper to your sidebar.
Here are a few pointers to maximize your click-through rate:
Every Blog Is Unique; Analyze Yours
Your blog is unique; therefore, it is very important to place your Ads successfully. Take the time to analyze visitors’ responses by placing your Ads in different spots on your site. Remember; don’t go overboard with AdSense thinking just of your revenue. So don’t overdo on the AdSense clicks in exchange for an upset reader.
Pointers For Maximizing Your AdSense
- Stick to the three top performing Ad units as much as possible, unless something else is more suitable to your website design:
- 336×280 large rectangle
- 300×250 inline rectangle
- 160×600 wide skyscraper
- Use blue color Ads; this fact has its roots in the blue links that used to be used in major websites earlier. Whichever link color you use, make your AdSense links the same color. Blend your AdSense in your webs with your website as much as possible so that they don’t glare at the users.
- Ads placed within the content should be placed within borders, while Ads outside the content can be enclosed within borders to call attention.
- Rotate background color of your Ad units to reduce Ad blindness if your site has mainly repeat visitors.
- Disable the “Onsite Advertiser Sign-Up” feature on your website. This will remove the “Advertise on this site” message from your Ad units.
- Yes, every site is unique so be sure to test your Ad units using different colors and formats. Keep an eye on the results and visitors’ responses and fine-tune your AdSense units.