Hello guys and gals, Siddanth here. I choose Amrita School of Business for pursuing my MBA and I must say I haven’t taken a bad decision. Few days back my classes commenced after a week of orientation. Enjoying classes and the atmosphere in Amrita thanks to awesome teaching faculty and some great scenic beauty of Ettimadai.I was informed that we would be having a seminar talk at 6.30 in our Krishna Hall. I was like what could it be and on what topic. To be honest, I was in two minds whether to attend it as I had had classes all day was feeling tired. I found out later that it would be some seminar or talk on Market research by Pravin Shekar.When I heard Market research I was like it’s some talk on Marketing core area and I was like it’s too early for me to learn as I have still a year left until I select the branch of specialization. But my friends are like let’s attend and see what it is all about and I decided to go and check it out what exactly this talk would be.
Everyone had assembled in the Sree Krishna hall which included both 1st years and the 2nd years. The speaker was Mr. Pravin Shekar. He is the Indian representative of ESOMAR. ESOMAR is the world organization for enabling better research into markets, consumers and societies. They work with more than 70 Representatives worldwide to help promote the code of practice and support membership communications and networking. ESOMAR is open to everyone, all over the world, who believes that high quality research improves the way businesses make decisions.
Let me give a brief info about Mr. Pravin Shekar. He is a serial entrepreneur. Pravin is currently the kreator-in-chief at krea, India with a decade and half of experience in the Research & Analytics domain. Pravin excels in identifying, exploring market niches and leveraging technology in this quest. In addition to the 4 firms he has already been a major part of, he has future plans of starting up 2 more companies. Pravin’s experience and focus is on taking concepts from ideation to stability, Global expansion and International Marketing. Prior to co-founding Dexterity, Pravin has handled assignments for IMS Health, Dun Bradstreet & ACNielsen. Pravin has presented at several international conferences (in London, Rome and Chepstow, Wales for ESOMAR and the Business-Intelligence-Group (BIG).So after the prayer and stuff Pravin discussed on two aspects Market research and What’s Law of Attraction (entrepreneurship and research) in corporate governance.
With number of examples and the relating the situation to the process flow of how a guy would find his partner. This was very exciting and very lively. I got to know many new and interesting facts of Marketing and how the process goes by. I also learned the different aspects concerned with Market research, the risks involved, and the core basics a budding entrepreneur must know to come up in this competitive arena. So each point mentioned was so clear and it made me understand what I must need to take care in the future. The presentation was followed by Questions and many of them fired with the questions they had in their mind. All in all it was a very wonderful talk and I bet all were delighted as I was.
