Some times long url’s are really hard to pass along.There are many short url services like tinyurl.com , cli.gs , bit.ly , is.gd , zi.ma , tr.im , budurl.com , snipurl , poprl and many more to share via twitter when 140 characters are too less to share.In addition to these facebook have also launched their shortening service fb.me.Today Google has also joined in competition and started their own shortening service Goo.gl.It’s only being used for Google Toolbar and Feedburner. Google just announced the new service as a sharing feature of Toolbar that will let you share a web page directly from Toolbar.
Google URL Shortener at goo.gl is a service that takes long URLs and squeezes them into fewer characters to make a link that is easier to share, tweet, or email to friends. The core goals of this service are:
Stability – ensuring that the service has very good uptime
Security – protecting users from malware and phishing pages
Speed – fast resolution of short URLs
Google URL Shortener is currently available for Google products and not for broader consumer use.Google assures that its shortener will be stable and secure to help protect users from clicking on malicious sites. And unsurprisingly, Google promises a speedy service for links.
Facebook and Google’s venture into this arena will threaten bit.ly, the most widely-used URL shortener and default service on Twitter and many Twitter clients. Up until now, bit.ly has moved quickly to become the standard shortener. But the sheer volume of short links which both Facebook and Google can produce could soon overwhelm the number of bit.ly links. Most importantly what matters is the data behind the links.Hope Google makes it wide stream to all of his products.If you need alternatives you can check out Mashable’s list of url shortners.